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About RE/MAX Georgia
40 Years of Outstanding Agents & Outstanding Results.
From a single office that opened in 1973 in Denver, Colo., RE/MAX has grown into a global real estate network of franchisee-owned and operated offices with nearly 90,000 Sales Associates.
Those agents constitute the world’s most productive real estate sales force. Through their efforts, they’ve made it possible to say that: “Nobody in the world sells more real estate than RE/MAX”.
RE/MAX, LLC is a privately held company, still based in Denver and led by its founders, Dave and Gail Liniger. The system is based on attracting productive agents and providing them with valuable support, incredible brand awareness, educational opportunities and other competitive advantages.
RE/MAX Georgia started to operate in early 2014.
History of REMAX
The RE/MAX story is one of passion and dedication.
It all started in 1973, when the real estate agents Dave & Gail Liniger founded RE/MAX in Denver, Colorado. Later, in 1995, RE/MAX lands in Europe. Walter J. Schneider and Frank J. Polzler bring the hot air balloon over the big pond. Today RE/MAX’s global organization supports over 90,000 Agents worldwide. Follow their journey around the world and in the community, as RE/MAX is established as the “Leader in Real Estate”.
1973 – RE/MAX is born. Gail and Dave Liniger, two real estate agents in their twenties from Denver, Colorado, decide to develop a new real estate concept. They create RE/MAX, an acronym for “Real Estate Maximums”, a system that encourages quality real estate salespeople to realize and develop their outstanding business potential.
1978 – On its 5thbirthday, RE/MAX proudly launches its logo, the Hot Air Balloon, and has already 122 Offices and 1,180 Agents, in the USA and Canada.
1986 – RE/MAX grows to 1,000 Offices and more than 10,000 Agents.
1995 – RE/MAX goes global in South Africa and Europe, exceeding 40,000 Agents.
2004 – RE/MAX surpasses 100,000 Agents. “Everybody Wins: The Story and Lessons Behind RE/MAX” book is released.
2008 – RE/MAX is in more than 75 countries.
2009 – RE/MAX has now more than 7,000 independently owned offices, with over 90,000 agents in 85 countries worldwide.
2012 – The familiar red, white and blue RE/MAX Hot Air Balloon can now be found in more than 85 countries around the world, marking an international presence greater than any real estate network.
Statistics
RE/MAX Global & Georgia in Numbers
Nobody in the world sells more real estate than RE/MAX, as measured by total residential transaction sides.
With RE/MAX you choose the right way.
Customers share a common need: a place they call home. They require professional advice in guiding them through the process of buying a new home or selling their current property. In any community around the world, at any given time, hundreds of real estate transactions are serviced by professional real estate agents.
However, there is also a significant percentage of real estate transactions done without hiring skilled associates and their services. This phenomenon occurs simply because consumers feel the ratio between the service received and the cost is disadvantageous. Meanwhile, with RE/MAX, this ratio is one of the best.
While people’s busy lives change, our agents stay in frequent contact with their past clients and continue to serve their specific needs. Our sales associates build customers for life. They can also find the perfect opportunity for you since our agents know their markets.
Premier Brand Equities
RE/MAX offers various brand strategies – external marketing ensures worldwide brand recognition while internal marketing-support accentuates the identity of each individual Franchise Broker/Owner or Sales Associate as a top player in the real estate industry. Benefit from a company with a premier market presence.
The Corporate Visual
“The balloon” is usually the first response when you ask Broker/Owners or Sales Associates about their first associations with RE/MAX. “Of course, there are lots of other aspects, but the balloon is everywhere. Consumers know who you are without you having to explain”. The balloon perfectly relates to the RE/MAX ideas of innovation and leadership, portraying the concept of being free – in business for yourself – with the power of a global brand guiding you – but not by yourself.
Nobody Sells More Real Estate than RE/MAX
This is what we can proudly claim. But there is more to it: the above slogan is only one of many claims available to RE/MAX Broker/Owners and Sales Associates; RE/MAX has registered a wide range of slogans, all ready to establish the corporate identity of being a RE/MAX top player and thus being recognized by customers all around the world.
Personal Promotion
Promoting oneself is part of the freedom you get at RE/MAX. Innovative and vigorous promotion is even encouraged and there is no limit to any individual marketing technique. Guided by RE/MAX’s Corporate Identity guidelines and the strong support of the company, Broker/Owners and Sales Associates can conduct their own personal promotion campaigns – and let the entrepreneurial spirit thrive!
Customer Identification
Who would know better how to reach prospective clients in their respective regions than the Broker/ Owners or Sales Associates themselves. RE/MAX lets you choose your way of advertising – you know best which media will effectively support your cause! This is a win-win situation because when customers identify with you they identify with RE/MAX, which in turn awards you with their trust in established quality services behind every real estate transaction.
